In conjunction with my first post, Kirsten NOT Kristen, I must write about my most recent "Kristen" experience. Names have been changed to protect the reputation of people and blogs. This post is in no way meant to hurt anyone or cause upset. I apologize should anyone takes offense. I am writing this purely to help reviewers in the future.
I recently posted a discussion to gain reviews for my Scentsy Wickless Candle products. I must say, what an awesome response I got - quite inundated 30+. As I am reading through the replies, trying to decide whom I would like to utilize for my PR, I read: Kristen, I am very interested in learning more about your product or Kristen, I have heard about Scentsy products, Hi Kristen! I would love to review Scentsy wickless candles . . . and those are just a few. I passed over those replies immediately.
Let me just say to those reviewers who are looking for business...please pay more attention to not just the person's name but also your delivery message. I am offering this information because I, too, want you to succeed. I am sure you feel you are giving 100% and can't help to wonder why you are not being engaged in the actual PR. There could be lots of reasons, but from a sellers point of view I offer up these suggestions:
- When addressing the seller personally, make sure you spell their name correctly.
- Put more into your replies, not just "I am interested too" - tell us why you would enjoy doing the review. It let's us know that your going to benefit or possibly like the product enough to tell your friends and give a rave review.
- You are offering a service, be professional. Your replies show whether you take what you do seriously.
- Stats are important as well
- ...and lastly don't beg
I hope you found this post more useful than "reviewer" bashing. Not what I wanted to portray. Take it for what it's worth and may your review responses be more calculated.
Did you find this useful? Please leave comments and questions. I reply to all!